for All About Parenting
All About Parenting offers an online parenting education program based on the latest research in motivation. The program focuses on practical answers to parenting challenges, offering techniques taught at the world's largest universities.
The goal of the collaboration is to reverse the negative trend of increasing the cost of acquiring a new participant. To do this, it was necessary to analyze both the creation (content, video script, format) and catch bottlenecks in the acquisition path. Thanks to the regular exchange of knowledge with the client, the preparation of a brief for new creations and A/B testing, the trend was reversed.