Asseco is a multinational company specializing in software development, mainly for the banking and financial sector.
The client approached us with a request to prepare and execute a campaign to promote #BusinessWithoutPaper. As with the start of any cooperation, we first analyze the correctness of the setup of analytics, implementation of FB CAPI or Google Ads tag. Then we implement in real life the designed campaign structure on the selected platforms - in this case Google Ads and SoMe (Facebook and LinkedIn Ads) - maintaining consistent ad naming. The next steps include allocating media budgets to the best converting channels and systematically increasing budgets.
The results achieved have resulted in further orders for the promotion of the EFPE (European Forum for Electronic Signature and Trust Services) conference or the SimplySign solution.,