for Canon

Canon probably doesn't need to be introduced, and should the need arise, it specializes in optical, imaging and industrial products such as lenses, cameras, medical equipment, scanners and printers. In addition to hardware, it also offers services for digital transformation, information management, printing, or business processes.

The partnership with Canon includes the promotion of B2B services that optimize and automate key company processes related to documents and the information they contain. We focus on reaching decision makers - heads, IT, logistics and finance. For each of these personas, we prepare separate creations addressing different needs and differentiators of the offer. We also create PDFs of mini case studies to enrich advertising campaigns with the Document Ads format on LinkedIn. The key acquisition channels are LinkedIn with precise targeting and Google Ads with selected keyword selection.