for Cariboo

Cariboo specializes in the production of children's cross-country bikes, which are designed to help practice balance and facilitate learning to walk.

The goal of the campaign is to generate sales volume while maintaining a minimum ROAS on Facebook and Google Ads platforms. A key element in achieving the goal is a well-prepared product feed enriched with duplicate products with different meta title and description. It will allow us to expand the exposure of the products to more phrases in Google search and ensure low initial CPCs on Facebook.