FALKE is a German clothing brand that has specialized in the production of high-quality socks, tights and apparel for 125 years. The company is known for its unconditional quality, excellent craftsmanship, constant innovation, creative design and reliability.
When entering the Polish market, FALKE consciously chose cost-effectiveness over expensive image campaigns. From day one, we have had a clear sales target expressed in ROAS, which we effectively achieve every month through synergies of Google and Facebook Ads. The mix of catalog campaigns together with occasional campaigns such as personalized embroidery or a collection with HARIBO allows us to scale advertising budgets in an adjustable and gradual manner.