Fertilily is a Dutch company that has created an innovative fertility cup to aid conception. It increases the chances of getting pregnant by as much as 48%, which has been confirmed by clinical studies.
Due to the sensitive topic of the problem of getting pregnant, the campaign mainly focuses on education and credibility. The first part of the strategy involves sharing the ebook, directing users to the blog and providing quality content. Credibility is built through posts about the clinical trial, instructional videos and video testimonials along with communication of the number of positive customer reviews from around the world. After the successful launch of the product in Poland, Fertilily asked us to take over advertising activities in their home market, the Netherlands.