for Freedom24
Freedom24 is an online broker that allows you to invest in stocks and ETFs on major US, European and Asian exchanges.
The goal of the campaign is to acquire FTDs (first time deposits) at a certain volume and cost. To this end, we worked with the client to create a series of dedicated subpages serving as landing pages for selected keywords. We also designed creatives with 4 different USPs for social media campaigns - all for the purpose of researching the message that will most encourage account registration and deposit.The main channels for acquiring new customers are Google Ads with the added support of Facebook.