Hanbud is a manufacturer of metal roofing tiles, modular metal roofing tiles, trapezoidal sheets, roof panels, fencing, building profiles and billboards. The company, whose headquarters and production facility are located in Bielsk Podlaski, supplies its products to nearly 3,000 customers throughout Europe each year.
We began our cooperation by winning a tender for a campaign introducing Hanbud products to the Romanian market. The scope of work included both graphic components (including the design of the brand's brand hero in 3D) and the implementation of a digital campaign. The structure of the media plan was to attract people interested in metal fencing to the landing page using micro conversions (going to the product page). Remarketing, in turn, directed users to the contact page with the possibility to find the distributor's showroom, which was already a macro conversion for us.
As a result of the campaign's objectives, our cooperation with Hanbud extended to the domestic market, of which we are very proud.