LeCollet is a clothing brand led by Maja Bohosiewicz that offers a variety of clothing collections for women, including dresses, skirts, shirts, bodysuits and pants. They stand out with their unique aesthetics, creating collections specifically designed for bold and confident women.
Due to high customer loyalty to the brand and high LTV, a stronger emphasis is being placed on acquiring new customers for LeCollet collections. We upload a customer base, exclude them from the campaign, and create similar psycho-demographic groups based on it (and pixel events). Instagram and Stories lead the spending and effectiveness of the campaign optimized to achieve the ROAS indicated by the client. We use the entire range of available advertising formats: a mix of catalog, collections, video and static. The campaign is supported by building the newsletter audience base, which continues to have a high CVR in ecommers.