Purcari is a wine producer that is known worldwide for its premium wines, which have won awards and recognition at international competitions such as Decanter, Challenge International du Vin, and the International Wine and Spirit Competition. It is also patronized by the legendary Royal Court of Great Britain.
With an embryonic distribution network already built, it was time to increase interest in the brand among wine lovers. To this end, we created a social media communication strategy based on the client's brandbook. Starting with profiles from scratch, we took care of the necessary distribution of content on Facebook and Instagram. The goal is to generate positive engagement under the posts and develop the brand's profile online.