ZIMNO is a Polish clothing brand that designs clothes with active people in mind, who value freedom and the opportunity to do what they really love.
We have a clear goal - 100% YoY increases while maintaining a blended ROAS at the indicated level. Ambitious, and we like ambitious goals. In ecommerce, a well-functioning product feed is extremely important.We make sure that the product ID match rate is always at the highest level.To increase conversion attribution and improve algorithm performance we set up server-side GTM, plug in GA4, Google Ads and Facebook Conversion API.We flatten the campaign structure to get out of the learning phase faster, target broadly using Audience+, and allocate budget at the campaign level (CBO). In Google Ads, we are de-coding and optimizing PerformanceMax using analytics scripts. Pinterest and TikTok Ads are waiting in line. The result? ROAS and volume on schedule!