One screen that shows the profitability of your marketing
We build your own analytics dashboard and your own tracking pixel. We consolidate data from Google Analytics 4, ad platforms, CRM, and e-commerce into a single source of truth. We automatically calculate blended performance metrics and flag financial anomalies right away.
- Free quote in 48h
- No long-term contracts
- A dedicated team
We connect scattered data into one system you can act on
A report stitched together from many separate dashboards quickly turns into chaos, because every ad platform claims the same conversions. Metrics like blended customer acquisition cost or overall marketing ROI usually get calculated by hand, so decisions come late. Our proprietary marketing dashboard and tracking pixel connect your scattered analytics systems, e-commerce databases, and CRM into one system. The tool aggregates data on its own, calculates business metrics in real time, and sends alerts right away, so you decide based on current, verified numbers.
4 barriers to clear reporting and data interpretation
Number-inconsistency problems we solve in our day-to-day work with clients.
Multiple platforms, conflicting versions of the truth
Each ad dashboard takes credit for the same conversions, which makes performance hard to assess. Campaign effectiveness shows up only in a single, authoritative source of truth that connects spend to revenue from your store dashboard.
Decision delays caused by static summaries
Traditional monthly presentations and spreadsheet reports reach leadership once the data is already historical. You end up reacting a month late to campaigns burning through budget in a given week.
Partial metrics hiding overall profitability
Isolated return metrics from individual platforms blur the picture of business health. When blended acquisition cost and total marketing ROI sit outside continuous monitoring, budget decisions get made on gut feel.
Failures spotted too late
Sharp conversion rate drops caused by technical errors on your site or checkout often surface only hours later. Until someone spots them, the store loses revenue every hour.
Optimization directions for your reporting systems
We design and deploy automated reporting that turns raw data into clear business signals. We show all costs in one place, track margin as it changes, and detect technical errors automatically.
Track every dollar of budget in one view.
We present consolidated spend across every ad channel, mapped against revenue from your sales systems on a daily basis. We count every platform by the same definitions, so you see the whole budget split.
- Combined costs from every ad platform in one consistent view
- E-commerce dashboard revenue mapped against operating spend
- Ongoing reporting of acquisition cost and each channel's share of sales
4 stages of analytics dashboard setup and configuration
We run the implementation on a repeatable set of technical procedures, connecting your data sources to our own visualization and alert system.
Source Audit and Business Goal Mapping
- Verifying data accuracy and integrity across ad systems, analytics platforms, and your e-commerce and CRM databases
- Defining key performance indicators for your organization
- Designing the information flow structure between your systems and the dashboard
System Integration and Proprietary Pixel Implementation
- Direct connections between ad systems, your CRM, and store platform
- Deploying a proprietary tracking pixel to unify data
- Eliminating duplicate conversions at the source and verifying currency mapping
Automated Profitability Metric Configuration
- Calculation rules for MER, Blended CAC, and LTV/CAC
- POAS based on product margin pulled from your inventory management system
- Analysis grounded in margin and operating profit
Dashboard Visual Design and Automation Rollout
- Interactive views for desktop and mobile, split by decision-making level
- Automatic crisis alerts sent to your company messaging app
- Metrics documentation and full handover of environment ownership
„They have an open mind for testing whatever we feel that needs to be tested."
See what more you can get from Dashboards.
Free quote + a sample dashboard built on your own data.
What you get from working with us
- A proprietary analytics dashboard split into personalized management and operational views.
- A proprietary tracking pixel that unifies data and removes duplicate conversions at the source.
- An automated calculation system for blended metrics: MER, Blended CAC, LTV to CAC, and margin-based POAS.
- Integrated notifications and alerts for technical anomalies, sent to your company messaging app.
- Clear technical documentation of implemented decision metrics and mapped data sources.
- The dashboard, implemented tracking code, and connected analytics assets belong to you, with no license fees.
Real results from Dashboards campaigns
How we cut wasted ad spend and nearly doubled ROAS
How a niche e-commerce brand beat seasonality and nearly doubled ROAS
How we cut the cost of a B2B lead on LinkedIn by more than half
Frequently Asked Questions
How does your dashboard compare to tools like Looker Studio?+
Looker Studio requires paid third-party connectors, engineering expertise, and building complex database structures, so implementation takes several months. Our dashboard runs on built-in, direct integrations and shows ready-made blended profitability metrics as they update. It's easy to use and readable on a phone, and we handle customization for your business on our side, so your developers stay on their own work.
How long does full implementation take, and when will I see initial results?+
Fully launching the dashboard, including connecting every data source, configuring margin metrics, and integrating crisis alerts, typically takes 3 to 4 weeks. We present the first working interface, populated with your company's operating data, for review in week two of the partnership.
Do I need a BigQuery data warehouse for the dashboard to work properly?+
The dashboard connects directly to your analytics systems, ad platforms, CRM, and store dashboard, so a warehouse is optional. We add a cloud data warehouse when your business needs indefinite archiving of raw events or custom attribution models.
How does ongoing report access and view customization work?+
You get 24/7, unlimited access to every analytics view on desktop and mobile. The system is modular, so we adapt chart layouts, goal progress bars, and tables to your team's requirements, while your data stays consistent and secure.
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