One screen where you see the real profitability of your marketing
We build your own analytics dashboard and your own tracking pixel. We consolidate data from Google Analytics 4, ad platforms, CRM, and e-commerce into a single source of truth. We automatically calculate blended performance metrics and flag financial anomalies right away.
- Free quote in 48h
- No long-term contracts
- A dedicated team
We connect scattered data into one system you can act on
Reporting marketing performance from multiple independent dashboards creates information chaos and lets ad platforms artificially duplicate conversions. Metrics like blended customer acquisition cost or overall marketing ROI are usually calculated manually, creating major decision-making delays. Deploying our proprietary marketing dashboard and tracking pixel connects your scattered analytics systems, e-commerce databases, and CRM into one unified system. The tool automatically aggregates data, calculates business metrics in real time, and sends instant alerts — enabling sound decisions based on current, verified numbers.
4 barriers to effective reporting and data interpretation
Number-inconsistency problems we systematically eliminate in our day-to-day agency work.
Multiple platforms, conflicting versions of the truth
When individual ad dashboards each take credit for the same conversions, you can't accurately assess performance. Without a single, authoritative source of truth connecting spend to real revenue from your store dashboard, determining true campaign effectiveness becomes impossible.
Decision delays caused by static summaries
Traditional monthly presentations and spreadsheet reports reach leadership once the data is already historical. This model makes it impossible to react dynamically to campaigns burning through budget in a given week.
Analyzing partial metrics instead of overall profitability
Focusing only on isolated return metrics from individual platforms blurs the real picture of business health. Without continuous monitoring of blended acquisition cost and total marketing ROI, budget decisions get made on gut feel.
No system for instant failure alerts
Sharp conversion rate drops caused by technical errors on your site or checkout are often only discovered hours later. Without automatic anomaly monitoring, this creates direct, ongoing revenue losses.
Optimization directions for your reporting systems
We design and deploy automated analytics structures that turn raw data into clear business signals. We combine cost transparency with ongoing margin monitoring and automatic technical error detection.
Get full control over every dollar of capital in one view.
We present consolidated spend across every ad channel, mapped against real revenue from your sales systems on a daily basis. We eliminate interpretation gaps between platforms, giving you a complete view of budget allocation.
- Combined costs from every ad platform in one consistent view
- Real e-commerce dashboard revenue mapped against operating spend
- Ongoing reporting of acquisition cost and each channel's share of sales
4 stages of analytics dashboard setup and configuration
We run the implementation on a repeatable set of technical procedures, integrating your data sources with a proprietary visualization system and alert structure.
Source Audit and Business Goal Mapping
- Verifying data accuracy and integrity across ad systems, analytics platforms, and your e-commerce and CRM databases
- Defining key performance indicators for your organization
- Designing the information flow structure between your systems and the dashboard
System Integration and Proprietary Pixel Implementation
- Direct connections between ad systems, your CRM, and store platform
- Deploying a dedicated tracking pixel to unify data
- Eliminating duplicate conversions at the source and verifying currency mapping
Automated Profitability Metric Configuration
- Calculation rules for MER, Blended CAC, and LTV/CAC
- POAS based on product margin pulled from your inventory management system
- Analysis grounded in real margin and operating profit
Dashboard Visual Design and Automation Rollout
- Interactive views for desktop and mobile, split by decision-making level
- Automatic crisis alerts sent to your company messaging app
- Metrics documentation and full handover of environment ownership
„They have an open mind for testing whatever we feel that needs to be tested."
See what more you can get from Dashboards.
Free quote + a sample dashboard built on your own data.
What you get from working with us
- A proprietary analytics dashboard split into personalized management and operational views.
- A proprietary tracking pixel responsible for flawless data unification and eliminating duplicate conversions at the source.
- An automated calculation system for blended metrics: MER, Blended CAC, LTV to CAC, and margin-based POAS.
- Integrated notifications and alerts for technical anomalies, sent to your company messaging app.
- Clear technical documentation of implemented decision metrics and mapped data sources.
- Full 24/7 ownership of the dashboard, implemented tracking code, and connected analytics assets, with no license fees.
Real results from Dashboards campaigns
How we cut wasted ad spend and nearly doubled ROAS
How a niche e-commerce brand beat seasonality and nearly doubled ROAS
How we cut the cost of a B2B lead on LinkedIn by more than half
Frequently Asked Questions
Why choose your dashboard over tools like Looker Studio?+
Looker Studio requires paid third-party connectors, advanced engineering expertise, and building complex database structures, which stretches implementation out to several months. Our dashboard runs on built-in, direct integrations and delivers ready-made blended profitability metrics with no delays. It combines ease of use and mobile readability with unlimited customization for your specific business, without needing to involve developers.
How long does full implementation take, and when will I see initial results?+
Fully launching the dashboard — including connecting every data source, configuring margin metrics, and integrating crisis alerts — typically takes 3 to 4 weeks. We present the first functional interface, populated with your company's real operating data, for review as early as week two of the partnership.
Do I need a BigQuery data warehouse for the dashboard to work properly?+
No. The dashboard connects directly to your analytics systems, ad platforms, CRM structures, and store dashboard. We only deploy an additional cloud data warehouse when your business requires indefinite archiving of raw events or non-standard, advanced attribution models.
How does ongoing report access and view customization work?+
You get 24/7, unlimited access to every dedicated analytics view on desktop and mobile devices. Since the system runs on a flexible, modular architecture, we can freely customize chart layouts, goal progress bars, and tables to your team's specific requirements, while guaranteeing full data integrity and security.
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