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Articles, reports and benchmarks from our daily practice.
How Much Does Facebook and Instagram Advertising Cost: Budget Ranges and Agency Fees
How much Facebook and Instagram advertising costs in 2026: CPC and CPM rates, a sensible starting budget, and Meta Ads agency billing models.
How Much Does SEO Cost: Pricing Guide and Red Flags to Watch For
How much SEO costs in 2026: typical monthly retainers for local, national and e-commerce SEO, what drives the price, and red flags in cheap offers.
AI Ad Creatives: What They Cost and When They Actually Replace a Photoshoot
AI ad creatives: what generating campaign images and video costs, when they replace a photoshoot or UGC, and when you must label them as AI on Meta and TikTok.
Cookieless Conversions: How Much You're Really Losing, and How to Get It Back
Cookieless conversions: why they vanish even though Chrome never blocked cookies, how GA4 models the gap, and what actually helps you recover them.
Performance Max vs Search: Which Google Ads Campaign Sells More
Performance Max vs Search: conversion and CPA differences, when to start with Search, when to add PMax, and how to run both together.
How to Choose a Google Ads Agency: What to Check Before You Sign
How to choose a Google Ads agency: account ownership, pricing models, red flags, and questions to ask before signing a contract.