Insights, straight from the floor
Articles, reports and benchmarks from our daily practice.
How Much Does a Website Cost: Price Ranges, Yearly Costs and What Quotes Leave Out
How much a website costs in 2026: prices for a brochure site, a business site and a store, yearly costs, and the tracking and SEO that quotes often omit.
GA4 Audit: A 25-Point Checklist to Check Whether Google Analytics Measures What It Should
GA4 audit step by step: how to check tag firing, e-commerce events, property settings and consent. A checklist of errors that inflate or deflate your data.
How Much Does UGC Cost: Creator Rates, Usage Rights and the Real Cost of a Winning Ad
How much UGC costs in 2026: creator rates per video, the price of usage rights and whitelisting, and what to spend to find an ad that sells.
How Much Does Google Ads Cost: CPC Benchmarks and Agency Fee Models
How much Google Ads costs in 2026: CPC benchmarks by industry, the budget Smart Bidding needs to learn, and agency fee models.
How Much Does Social Media Management Cost: Pricing Guide and Where the Money Actually Goes
How much social media management costs in 2026: freelancer and agency pricing, package ranges, and what actually drives the price.
How Much Does Facebook and Instagram Advertising Cost: Budget Ranges and Agency Fees
How much Facebook and Instagram advertising costs in 2026: CPC and CPM rates, a sensible starting budget, and Meta Ads agency billing models.