Insights, straight from the floor
Articles, reports and benchmarks from our daily practice.
Target CPA or Target ROAS: Which Google Ads Bidding Strategy to Choose
Target CPA or target ROAS in Google Ads: when each Smart Bidding strategy fits, how many conversions you need and how to set the goal.
Offline Conversions in Google Ads: How to Tell Your Campaign Which Lead Actually Bought
Offline conversions in Google Ads: how to store the gclid, link leads to your CRM and send sales back, so Smart Bidding looks for customers, not form fills.
How Much Does a Website Cost: Price Ranges, Yearly Costs and What Quotes Leave Out
How much a website costs in 2026: prices for a brochure site, a business site and a store, yearly costs, and the tracking and SEO that quotes often omit.
GA4 Audit: A 25-Point Checklist to Check Whether Google Analytics Measures What It Should
GA4 audit step by step: how to check tag firing, e-commerce events, property settings and consent. A checklist of errors that inflate or deflate your data.
How Much Does UGC Cost: Creator Rates, Usage Rights and the Real Cost of a Winning Ad
How much UGC costs in 2026: creator rates per video, the price of usage rights and whitelisting, and what to spend to find an ad that sells.
How Much Does Google Ads Cost: CPC Benchmarks and Agency Fee Models
How much Google Ads costs in 2026: CPC benchmarks by industry, the budget Smart Bidding needs to learn, and agency fee models.