Insights, straight from the floor
Articles, reports and benchmarks from our daily practice.
AI Ad Creatives: What They Cost and When They Actually Replace a Photoshoot
AI ad creatives: what generating campaign images and video costs, when they replace a photoshoot or UGC, and when you must label them as AI on Meta and TikTok.
Cookieless Conversions: How Much You're Really Losing, and How to Get It Back
Cookieless conversions: why they vanish even though Chrome never blocked cookies, how GA4 models the gap, and what actually helps you recover them.
Performance Max vs Search: Which Google Ads Campaign Sells More
Performance Max vs Search: conversion and CPA differences, when to start with Search, when to add PMax, and how to run both together.
How to Choose a Google Ads Agency: What to Check Before You Sign
How to choose a Google Ads agency: account ownership, pricing models, red flags, and questions to ask before signing a contract.
ChatGPT Ads: how the channel works and how to run a first test worth learning from
ChatGPT Ads is now live across Europe, EU advertisers included. How context hints differ from keywords, what oCPC actually bills you for, and how to structure a first test that produces usable data.
Blocking Scripts Before Consent: Is It a Legal Requirement
Is blocking scripts (GA4, Meta Pixel) before cookie consent a legal requirement, or just a CMP best practice? Legal basis, fines, and how to check it.