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Insights, straight from the floor

Articles, reports and benchmarks from our daily practice.

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Server-Side Tracking: Does It Pay Off, or Is It an Unnecessary Cost?

How much does server-side tracking cost, and does it pay off? Price ranges from our practice, what you gain, and when it's an unnecessary expense.

No access to your own accounts, reports full of reach numbers, budget scattered across channels? Check 7 signs that the problem lies with the agency.

UGC costs $50-250, an influencer $750-7,500+ per post. See what pays off more, and when to combine both models.

LinkedIn CPC usually runs $2–6, up to about $20 in narrow niches. See when that cost pays for itself and when it's pure budget waste.