Insights, straight from the floor
Articles, reports and benchmarks from our daily practice.
Meta CAPI: Is It Necessary, and How Much It Actually Changes in Your Campaigns
Meta CAPI (Conversions API): is it necessary, how it complements the Pixel, and how it improves event match quality (EMQ) in Meta Ads.
B2B Lead Generation: What a Lead Costs and How to Budget for It
B2B lead generation costs: indicative CPL ranges across Google Ads, Meta Ads, and LinkedIn Ads, a budget formula, and mistakes that inflate CAC.
YouTube Ads: How Much They Cost and When They're Worth It
YouTube advertising costs in 2026: CPV and CPM rates, ad formats (in-stream, bumper, Shorts), and who the channel actually works for.
Performance Marketing: What It Is, How It Works, and What It Costs
Performance marketing means paying for results such as leads, sales and app installs. See how it works, what it costs in Poland, and which KPIs matter.
PPC (Pay-Per-Click): what it is, what it costs, and when it pays off
PPC (Pay-Per-Click) means you pay per click while impressions are free. See CPC levels from our practice for Google, Meta and LinkedIn in Poland, and when the channel pays off.
Best Meta Ads agencies in Poland — 2026 ranking
Ranking of 10 Meta Ads (Facebook & Instagram) agencies in Poland 2026 by Clutch.co reviews, creative capabilities and conversion measurement.