Insights, straight from the floor
Articles, reports and benchmarks from our daily practice.
Website Redesign Behind the Scenes: How We Rebuilt zest.agency in a Month
A website redesign case study: from plain PHP with no CMS to React on the edge. Where the time went and what we learned.
Consent Mode v2: how much data you really lose and what it does to your campaigns
Consent Mode v2 decides how many conversions you see and how Smart Bidding performs. See how much data you lose and whether to pick Basic or Advanced.
Performance Max: why your ROAS is inflated and how to reclaim your brand budget
Performance Max can inflate ROAS by claiming conversions from branded traffic. See how much brand budget you're burning and how to fix it.
Marketing Dashboard: How to Check in 5 Minutes Whether Marketing Actually Makes Money
Rising sales don't mean rising profit. Check the 3 numbers that reveal whether your marketing is actually profitable, or just generating turnover.
GEO: Will Your Brand Disappear From Results If You Don't Optimize for AI?
AI Overviews take clicks away from top Google results. Check in 5 minutes whether your brand shows up in ChatGPT and Google AI.
How Much Should You Spend on Google Ads and Meta Ads in 2026?
How much should you spend on Google Ads and Meta Ads in 2026? Minimum budget, e-commerce vs. B2B split, and why ROAS alone isn't enough.