ChatGPT Business Hub
ChatGPT Business Hub is an OpenAI dashboard where a business can claim or create its profile in ChatGPT. After verification it lets you update business details, connect a product feed and check statistics on mentions and clicks. OpenAI launched it in beta on 10 November 2026 as part of the Businesses in ChatGPT feature. Claiming a profile does not guarantee more frequent recommendations, because ChatGPT still selects its answers on its own. The dashboard is often compared with Google Business Profile, but it also accepts businesses that operate only online.
What is ChatGPT Business Hub?
ChatGPT Business Hub is where businesses manage information about themselves in ChatGPT. You access it through the Business Hub tab in ChatGPT's side menu.
| Feature | ChatGPT Business Hub |
|---|---|
| Provider | OpenAI |
| Launch | 10 November 2026, beta |
| Part of | Businesses in ChatGPT |
| ChatGPT reach according to OpenAI | 1.2 billion weekly users |
| Who can claim a profile | the business owner or a person authorised to represent the business |
| Availability | countries where ChatGPT operates and verification is supported |
| Requirements | claiming a profile does not require an ad account or an Enterprise agreement |
| Features | editing business details, product feed, statistics, Business Agent |
Business Agent is an additional business assistant that customers can talk to in a separate, labelled chat. For now it is available only to selected online stores and online services in the US.
OpenAI notes that ads do not influence ChatGPT's independent answers. A business profile gives control over the details provided, but not over recommendations.
How do you add a business to ChatGPT?
A business is added to ChatGPT in three stages: claiming the profile, verifying identity and completing the details. OpenAI approves each stage.
- Finding the business. In Business Hub you search for the business by name and select the matching listing. A business operating online can also add a new profile.
- Confirming the connection to the business. This is done with a business phone number, a business email, a TXT record in the domain's DNS or a Shopify store.
- Identity verification. It runs through the Persona service and may require an identity document and the business's registration details.
- Completing the profile. You can add a website, description, category, logo, shipping and returns policies and a cover image.
- Product feed. Stores can connect a CSV file with product prices and availability or a Shopify catalogue.
Only an approved verification through Persona gives the blue badge and access to statistics. A new profile created this way is published automatically after approval, with no separate step.
OpenAI reviews profile changes before publishing them. They may appear in answers with a delay, and ChatGPT also uses other sources. The product feed plays a similar role to a feed in Google Merchant Center, but it does not guarantee recommendations.
How does Business Hub differ from Google Business Profile?
Business Hub and Google Business Profile both let you manage business details in results. The most important difference concerns businesses that operate only online.
| Feature | ChatGPT Business Hub | Google Business Profile |
|---|---|---|
| Online-only businesses | can create a profile | Google treats them as ineligible |
| Where the profile appears | in ChatGPT answers | in Google Search and Maps |
| Verification | phone, email, DNS, Shopify, then Persona | methods set by Google |
| Team access | the admin invites collaborators and an agency | the owner assigns roles to managers |
| Business assistant | Business Agent, for now in the US | no equivalent |
Both profiles are only one of the sources of business data. That is why the name, address and phone number should be the same on the website, in directories and on social media.
What statistics does Business Hub show and what are its limitations?
Business Hub shows aggregated data from the last 28 days: mentions, website clicks and conversation topics. The business cannot see the content of users' conversations or individual questions.
| Metric | What it means according to OpenAI |
|---|---|
| mentions | for an online business: ChatGPT referring to its website, not just the brand name; for a local business: a result with its location being shown |
| website clicks | how often users go from ChatGPT to the business's website |
| discovery topics | common themes in answers that mentioned or cited the business |
Data appears only once a threshold number of conversations is passed. An empty field therefore does not mean there is no activity. The statistics play a similar role to reports in Google Search Console, but they cover ChatGPT only.
The feature is in beta and has limitations:
- physical stores and restaurants can for now only claim an existing listing in the US,
- Business Agent works only for selected online stores and online services in the US,
- each brand and location is managed separately, with no central dashboard for a group,
- a published profile cannot be deleted or hidden; only a draft can be deleted.
OpenAI says it will extend the feature to more markets and industries.
Does ChatGPT Business Hub work in Poland?
Yes, ChatGPT Business Hub has been available in Poland since 10 November 2026, but not all of its features. The service is currently in beta.
What works in Poland?
| Feature | Availability |
|---|---|
| Claiming a business profile | Yes, for eligible businesses |
| Business verification | Yes |
| Updating business information | Yes, after verification |
| Adding a product feed | Yes, after verification |
| Mention and click statistics | Yes, after verification |
| Business Agent – the brand's assistant in ChatGPT | US only for now |
Frequently asked questions
Q.What is ChatGPT Business Hub?
ChatGPT Business Hub is an OpenAI dashboard for managing a business profile in ChatGPT. After verification it lets you update business details, connect a product feed and check statistics on mentions and clicks. OpenAI launched it in beta on 10 November 2026 as part of the Businesses in ChatGPT feature.
Q.Does a Business Hub profile increase a business's visibility in ChatGPT?
There is no such guarantee. OpenAI notes that claiming a profile gives control over the information provided, but not over ChatGPT's independent recommendations. Ads do not influence those answers either. ChatGPT also uses other sources, so the consistency of business data across the web matters.
Q.Can an online-only business create a profile?
Yes. A business operating through a website can add a new profile if it does not find an existing listing. This is a difference from Google Business Profile, which does not accept businesses that operate only online. Physical stores and restaurants can for now only claim an existing listing in the US.
Q.Is Business Hub paid?
Claiming a profile does not require an ad account or a ChatGPT Enterprise agreement. You can manage the profile without publishing a Business Agent and without running ad campaigns. Ads and the business assistant are separate, optional extras. Statistics and editing details require an approved identity verification through the Persona service.
Q.What sources is this description based on?
The launch date, features and ChatGPT reach figures come from OpenAI's announcement “Introducing Businesses in ChatGPT” of 10 November 2026. Verification methods, statistic definitions and limitations are described in OpenAI's help article “Setting up your business on ChatGPT”. The comparison with Google Business Profile and the submission process are described by Vahan Petrosyan in “How to Submit Your Website to ChatGPT Business Hub”, published in Search Engine Journal on 12 November 2026.
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