Creative / Organic

Social Media Agency: we build your brand on social media, from attention to sales

We design and run organic communication that turns reach into an engaged community. We combine content made by users with video on Meta and TikTok. AI moderates comments around the clock while we streamline production and spot the formats that sell best.

  • Free quote in 48h
  • No long-term contracts
  • A dedicated team
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@merzspezialpl
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Comment moderation by trained AI
Fast validation of creative concepts
A broad network of verified content creators
A closed loop between organic and paid distribution
Selected clients · Social Media management
islaMerz SpezialKidiZWatchPartyLitePurcariThe Career Doctor
Overview

We test messaging organically, before you pay to scale it

As a social media marketing agency, we treat organic profiles as a testing ground. We use them to check marketing assumptions and content from external creators. We analyze video watch time and engagement metrics, and hand off the best-performing formats for scaling in ad campaigns. Your budget goes to content your audience has already tested.

Challenges

4 barriers to building organic reach

Algorithmic and operational challenges we solve in our day-to-day work with clients.

Critical_01

Low reach for static posts in the feed

Platform algorithms limit the reach of standard text-and-image posts in the main feed. A brand that publishes mostly such posts reaches a fraction of its existing audience. Vertical formats and Stories bring more reach.

Critical_02

High fixed costs and slow traditional production

Studio photo shoots and lengthy video production cost a lot and take a long time. Trends on social media move faster, so the brand reacts to them late.

Critical_03

Brand risk when moderation runs only in office hours

Comments and direct messages left waiting for hours erode brand trust. Spam and crisis comments left up overnight or over the weekend damage your profile's reputation.

Critical_04

Brand activity with a hard-to-measure link to sales

When profiles run separately from your ad campaigns, engagement stays a vanity metric. Organic reach should be part of the funnel and feed proven messaging into paid campaigns.

Objectives

Strategic objectives for organic communication

We set up your publishing structure to win attention and build trust: from choosing content pillars, through automated moderation, to lower production costs and moving proven formats into your paid campaigns.

Sustained Visibility

Keep your brand top of mind as the default purchase choice.

We build content pillars matched to your ideal customer profile. Every post, Story, and short video has a job: building authority, educating the market, or driving the purchase decision.

  • Content pillars matched to your target audience's intent
  • Consistent presence in Stories and the main feed
  • Vertical formats optimized for distribution algorithms
Attention Economy
Post A
Post B
Zest · Reel
Post C
👆
Watch time
3.2s
Retention
+62%
AI Creative Lab

Scaling content production and interaction in real time

We cut the time it takes to prepare your company's visual and brand assets. We combine creator content with machine learning models, so we can test ad variants continuously and respond to your community right away.

GRAPHIC PRODUCTION

Generate dozens of graphic variants for testing in under an hour.

We create backgrounds, product staging, and dozens of alternative graphic variants for A/B testing. This lets us adapt visuals to different audience segments in minutes and keeps design work moving.

Static creative lab
lifestyle
test
product
promo
ugc
Generating variantlifestyle
Variants / batch
24+
Production time
< 30 min
Checklist

4 stages of social media setup and management

We take over day-to-day running of your organic channels, combining a strategic audit with automated moderation tools and continuous video production.

01

Communication Audit and Content Pillar Design

  • Analyzing existing profile activity and identifying where you're losing audience attention
  • Developing fixed content pillars matched to your target audience's intent
  • Setting up processes for sourcing and vetting video content from external creators
02

Deploying and Training Automated Moderation Models

  • Configuring AI models trained on your product specifics and most common questions
  • Setting the tone and rules for automated responses
  • Launching 24/7 profile protection and unwanted content filtering
03

Production, Post-Production, and Ongoing Community Management

  • Regular editing of raw footage into vertical formats
  • Publishing content on an approved editorial schedule
  • Ongoing replies and conversations with users on Meta and TikTok
04

Performance Reporting and Data Transfer to Paid Campaigns

  • Weekly analysis of video retention and community engagement metrics
  • Strategic recommendations based on format performance data
  • Handing organically proven creative to paid media campaigns
„They've been very committed to understanding our needs from the start and are working hard to achieve our goals."
Konrad Kubacki · Operations Manager, All About Parenting
All About Parenting
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Scope of Work

What you get from working with us

  • A brand communication strategy and fixed content pillars.
  • A monthly package of posts and short-form video matched to each platform's algorithm.
  • A deployed, trained AI system for moderating comments and private messages.
  • Ongoing oversight of interactions, community engagement building, and real-time moderation.
  • A performance report pointing to the creative worth scaling in paid campaigns.
  • Ownership of all produced video, graphics, and copy, plus the knowledge base built for your moderation models.
FAQ

Frequently Asked Questions

Do you run profiles on brand content only?+

We do. We recommend adding formats created by users, though. On social media, natural video builds attention and trust best, and organic communication with UGC gets noticeably higher engagement.

Which social platforms do you cover?+

We run profiles on Instagram, TikTok, and Facebook. Your brand looks consistent on each, and we adapt formats and language to each platform's algorithm and user behavior.

How do you build organic reach when feed visibility is limited?+

By shifting focus from the static feed to vertical formats like Reels and TikTok, where algorithms give substantial free reach. We also use organic communication as a safe testing ground to validate creative before committing paid budget to it.

How does AI-based comment moderation work?+

We deploy a language model trained on your product knowledge, service procedures, and inquiry history. The system runs 24/7, automatically filtering spam, instantly answering repetitive questions about price or availability, and routing complex sales conversations straight to your team.

See also

Other services in Creative & Conversion

Blog

Articles: Social media and TikTok

Contact

Let's talk growth

Send a brief or drop your contact. We'll reply within 24h.

Get a quote
Paweł Strzelecki and Karol Majewski, co-founders of Zest