Meta Ads & Facebook Ads Management that sells and brings in quality leads
We scale e-commerce sales and bring in B2B leads. We combine Meta's algorithms with accurate data tracking (CAPI) and in-house video production. Every campaign is measured against business outcomes: sales and lead quality.
- Free quote in 48h
- No long-term contracts
- A dedicated team
- CPM
- $2.45
- CTR
- 1.8%
- ROAS
- 3.1x
Data and creative as the foundation of growth
In Facebook and Instagram advertising (Meta Ads), microtargeting has given way to two factors: creative quality and the quality of data reaching the algorithm. Brands that get both right pay less for the same results. We deliver both: clean data from your website and video content our in-house creative studio produces every week.
Mistakes that cost you your marketing budget
Many business owners burn ad spend on campaigns that collect likes while sales stay flat. At Zest, we turn ad spend into a calculated investment with measurable results that drives business growth.
Low return on ad spend
Ads cost more than they bring in, and the reason stays unclear. Every dollar spent should work toward your growth.
The wrong audience
Ads reach random people outside the group interested in your offer. It's a fast way to burn through budget.
Abandoned carts and weak leads
Traffic and inquiries grow faster than sales. That's a sign the algorithm is optimizing for random clicks when it should learn from purchase and closed-deal data.
Scattered strategy
Formats tested across many platforms at once give scattered, hard-to-measure results. Scaling on that data turns into guesswork.
Ad objectives built for your business
Advantage+ Shopping for ROAS, Lead Ads for MQL quality, reach campaigns for brand lift, and retargeting for LTV. We match account architecture and creative to the goal of each campaign.
Maximizing profit from sales
We focus on profit. We use bestseller product campaigns, automatic cart recovery, and accurate server-side analytics so every ad lifts margin.
- Automated campaigns on bestsellers
- Dynamic cart recovery
- Optimization for margin return
What gives us an edge over the competition
Every budget decision is grounded in data engineering, behavioral analytics, and the work of our in-house creative team.
Server-side conversion modeling
We send data straight from your server to the ad platforms. They get the complete set of purchase signals past ad blockers and browser restrictions, so campaigns learn from full data.
Attention and retention metrics
We run our own video production studio. We edit every asset to hold viewers in the first three seconds, and put budget behind the creative that earns.
Campaign landing pages
We design and code pages that turn paid traffic into sales. We keep them fast to load, which sharply reduces bounce rate.
The complete Meta toolkit
Advantage+ Shopping, dynamic product ads, Lead Ads synced to your CRM, Click-to-Messenger / WhatsApp, and Advantage+ Creative. Every Meta product has a defined place in the funnel in our strategy, with metrics we hold ourselves accountable to.
Advantage+ Campaigns
Automatic budget allocation
We consolidate your account structure into automated campaigns that independently select audiences and video variants. This delivers stable returns on your highest-margin products.
- Best for
- E-commerce with an active catalog and creative library
Product Ads
Closing abandoned carts
We run ads showing specific catalog items based on each user's past behavior on your site. That's how we win back undecided customers.
- Best for
- Stores with 50+ SKUs and active traffic
Lead Forms
Direct CRM sync
We implement native forms integrated with your CRM, combined with offline event and closed-deal data feeding back into the platform.
- Best for
- B2B, premium services, long sales cycles
Creative Testing
Protection against ad fatigue
We test new videos every week. Each hook and attention-grabbing angle gets tested on its own, so we know what works.
- Best for
- Brands with regular UGC production and higher budgets
Margin-Based Scaling
Cost control and net profit
We use cost-capped bidding strategies and optimization aimed at final order value and operating profit.
- Best for
- E-commerce scaling budget while protecting margin
Cross-Channel Traffic
Meta and Google working together
Video on Facebook and Instagram sparks interest in your brand. People start searching for it, and search then takes over the traffic.
- Best for
- Growth-stage brands, product launches, premium categories
Creative variety as an optimization tool
Meta's algorithm learns from the signals in your ad creative, so we run a wide range of formats in parallel. We rotate lifestyle content, product features, comparisons, testimonials, UGC, post-it style, and big-claim formats, test which ones resonate with your audience, and put more budget behind the top performers. Below is a selection of the creatives we've produced for brands: statics first, then video. Click any clip to play.
MetaFalcon
MetaGabo Wool
MetaO2 Trainer
MetaSakuro Matcha
MetaYerbador
MetaYerbador
MetaBenefit Systems
MetaThe Career DoctorA clear path to results
Our methodology is simple, transparent, and fully focused on your business goals. Step by step, we build a strategy that delivers measurable results.
- 01
Audit and Strategy
We start with a detailed analysis of your business model, a review of competitor activity, and an audit of your existing campaigns.
01Audit and Strategy
We start with a detailed analysis of your business model, a review of competitor activity, and an audit of your existing campaigns.
- 02
Creative and Setup
We produce ad creative for your offer, configure the campaign structure, and set up conversion tracking.
02Creative and Setup
We produce ad creative for your offer, configure the campaign structure, and set up conversion tracking.
- 03
Optimization and Scaling
We run paid social in continuous iterations. We track results, run A/B/n tests, and use Meta's bid strategies that optimize in real time. Budget moves steadily toward the highest-return campaigns.
03Optimization and Scaling
We run paid social in continuous iterations. We track results, run A/B/n tests, and use Meta's bid strategies that optimize in real time. Budget moves steadily toward the highest-return campaigns.
- 04
Reporting and ROI Analysis
You get regular weekly operational summaries and monthly business reviews with ROI analysis. Around the clock, you have access to a live analytics dashboard that informs every next step and growth decision.
04Reporting and ROI Analysis
You get regular weekly operational summaries and monthly business reviews with ROI analysis. Around the clock, you have access to a live analytics dashboard that informs every next step and growth decision.
„Zest Creations wants to get the results that are right for us instead of applying a one-size-fits-all solution."
See what more you can get from Meta Ads.
Free audit + a 30-day action plan.
What you get from working with us
- Strategy and media plan for the first 90 days.
- CAPI setup with data match quality >8/10 for checkout and purchase.
- 20+ new creative assets and formats produced monthly.
- Campaign landing pages (strategy-dependent).
- Weekly reporting and a live, in-house analytics dashboard.
- Your account, Pixel, and creative stay yours, with 24/7 access.
Video creative analytics, one ad at a time
Loyalz is our in-house product that pulls far more insight out of Meta Ads than the native Ads Manager shows you. We work at the level of individual creative: tagging, aggregating, and comparing.
- Per-creative tags (theme, format, hook, actor): analyze aggregated data along any dimension
- GA4 data connected and shown per creative, alongside Meta Ads data
- Filter your creative library by status: winners, iterate, losers
- CRM integration: attribution to leads and deals (especially valuable in B2B)
Real results from Meta Ads campaigns
How we cut wasted ad spend and nearly doubled ROAS
How a niche e-commerce brand beat seasonality and nearly doubled ROAS
How we cut the cost of a B2B lead on LinkedIn by more than half
Frequently Asked Questions
How does Meta Ads differ from Google Ads?+
Google Ads reaches people the moment they're actively searching for a solution. Meta Ads builds demand: it shows your offer to people who match your buyer profile before they start searching. The best results come from combining both: Meta sparks curiosity, Google closes the people who then search for your brand. We treat them as one engine.
What ad budget do I need to get started?+
For local businesses, campaigns start at $500-1,000 per month. For online stores and B2B, we recommend a minimum of $1,500 per month. At that level the system gathers enough orders to stabilize costs.
How fast will I see results?+
Technical setup and the first videos take 7-10 days. Initial results appear as soon as campaigns launch. Full optimization for your target audience typically takes 2-4 weeks.
Do I need professional photos and video to get started?+
What you already have is enough to start. Natural, less polished footage often performs best. We'll help you build ads from your existing assets, or commission a fresh batch of video content.
Do I need CAPI if I already have the Pixel?+
CAPI is worth adding to the Pixel. Ad blockers and mobile OS restrictions cause browser-only tracking to lose up to 30% of data. Sending data from the server via Conversions API restores order visibility and sharply improves algorithm learning on iOS.
How do we bill for the partnership?+
We work on a fixed monthly retainer, scaled to the number of product lines and setup complexity. For larger budgets, we use a blended model: a retainer plus a small percentage of spend. Every fee is spelled out in the contract.
Will the ad account be mine?+
Yes, 100%. The ad account, GA4 data, and every video asset we produce are your sole property. We work within your partner access, and everything stays with you when the partnership ends.
Other services in Performance Media
Google Ads
Google Ads agency work across Search, Shopping, and YouTube, built for your bottom line. We use API integrations for data analysis and automation.
Microsoft Ads
Our Microsoft Ads and Bing Ads agency work reaches specific companies and decision-makers through search, shopping, and AI placements. A strong fit for international markets and B2B marketing.
ChatGPT Ads
Advertising in ChatGPT that reaches the buyer at a moment of high purchase intent: as they describe their problem to the assistant and look for a solution. We target by the conversation and wire in measurement, so you can see what actually delivers.
Articles: Meta Ads
- How Much Does Facebook and Instagram Advertising Cost: Budget Ranges and Agency Fees
- Meta CAPI: Is It Necessary, and How Much It Actually Changes in Your Campaigns
- Best Meta Ads agencies in Poland — 2026 ranking
- Advantage+ sales campaigns (formerly Shopping): when they pay off and when they just inflate your ROAS
Let's talk growth
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