Meta Ads & Facebook Ads Management that sells — and delivers valuable leads
We scale e-commerce sales and deliver valuable B2B leads. We combine Meta's algorithms with accurate data tracking (CAPI) and in-house video production. Every campaign is measured against business outcomes — sales and lead quality.
- Free quote in 48h
- No long-term contracts
- A dedicated team
- CPM
- $2.45
- CTR
- 1.8%
- ROAS
- 3.1x
Data and creative as the foundation of growth
Facebook Ads management (Meta Ads) plays by completely different rules today than it did a few years ago. Microtargeting matters less — today, results depend on creative quality and the quality of data reaching the algorithm. Brands that ignore this pay more for the same results. Our role is to deliver both at the highest level: clean data from your website and video content produced weekly by our in-house creative studio.
Mistakes that cost you your marketing budget
Many business owners struggle with burning ad spend on campaigns that generate likes instead of sales. At Zest, we turn ad spend into a precisely calculated investment that delivers measurable results and drives business growth.
Low return on ad spend
Ads cost more than they bring in, and the reason stays unclear. Every dollar spent should work toward your growth.
The wrong audience
Ads reach random people instead of customers genuinely interested in your offer — a fast way to burn through budget.
Abandoned carts and weak leads
Traffic and inquiries grow, but sales don't keep pace. That's a sign the algorithm is optimizing for random clicks instead of clean purchase and deal data.
No consistent strategy
Testing different formats across multiple platforms without measurable results makes it impossible to scale.
Ad objectives built for your business
Advantage+ Shopping for ROAS, Lead Ads for MQL quality, reach campaigns for brand lift, and retargeting for LTV. We match account architecture and creative to your specific goal — not a one-size-fits-all template.
Maximizing profit from sales
We focus on profit. We use bestseller product campaigns, automatic cart recovery, and accurate server-side analytics so every ad lifts margin.
- Automated campaigns on bestsellers
- Dynamic cart recovery
- Optimization for margin return
What gives us an edge over the competition
Every budget decision is grounded in data engineering, behavioral analytics, and the work of our in-house creative team.
Server-side conversion modeling
We implement direct server-to-platform data transfer, giving ad platforms a complete set of purchase signals — bypassing local ad blockers and browser restrictions for stable performance.
Attention and retention metrics
We run our own video production studio. Every asset is optimized to hold viewer attention in the first three critical seconds, putting budget precisely where it earns.
Dedicated landing pages
We design and build dedicated landing pages engineered to maximize sales from paid traffic. We optimize load speed, which sharply reduces bounce rate.
The complete Meta toolkit
Advantage+ Shopping, dynamic product ads, Lead Ads synced to your CRM, Click-to-Messenger / WhatsApp, and Advantage+ Creative. Every Meta product has a defined place in the funnel in our strategy, with metrics we hold ourselves accountable to.
Advantage+ Campaigns
Automatic budget allocation
We consolidate your account structure into automated campaigns that independently select audiences and video variants — delivering stable returns on your highest-margin products.
- Best for
- E-commerce with an active catalog and creative library
Product Ads
Closing abandoned carts
We run ads showing specific catalog items based on each user's past behavior on your site — winning back undecided customers.
- Best for
- Stores with 50+ SKUs and active traffic
Lead Forms
Direct CRM sync
We implement native forms integrated with your CRM, combined with offline event and closed-deal data feeding back into the platform.
- Best for
- B2B, premium services, long sales cycles
Creative Testing
Protection against ad fatigue
An in-house process of continuously testing new video in short weekly cycles — isolating and validating new hooks and attention-grabbing angles.
- Best for
- Brands with regular UGC production and higher budgets
Margin-Based Scaling
Cost control and net profit
We use cost-capped bidding strategies and optimization aimed at final order value and operating profit.
- Best for
- E-commerce scaling budget while protecting margin
Cross-Channel Traffic
Meta and Google working together
Engaging video on Facebook and Instagram builds strong purchase intent. Users start actively searching for your brand, where search then takes over.
- Best for
- Growth-stage brands, product launches, premium categories
Creative variety as an optimization tool
Meta's algorithm learns from the signals in your ad creative, so we run a wide range of formats in parallel. We rotate lifestyle content, product features, comparisons, testimonials, UGC, post-it style, and big-claim formats — systematically testing which resonate best with your audience, and putting more budget behind the top performers. Below is a selection of the creatives we've produced for brands — statics, then video; click any clip to play.
MetaFalcon
MetaGabo Wool
MetaO2 Trainer
MetaSakuro Matcha
MetaYerbador
MetaYerbador
MetaBenefit Systems
MetaThe Career DoctorA clear path to results
Our methodology is simple, transparent, and fully focused on your business goals. Step by step, we build a strategy that delivers measurable results.
- 01
Audit and Strategy
We start with a detailed analysis of your business model, a review of competitor activity, and an audit of your existing campaigns.
01Audit and Strategy
We start with a detailed analysis of your business model, a review of competitor activity, and an audit of your existing campaigns.
- 02
Creative and Setup
We produce dedicated ad creative, configure the campaign structure, and implement advanced data tracking.
02Creative and Setup
We produce dedicated ad creative, configure the campaign structure, and implement advanced data tracking.
- 03
Optimization and Scaling
We run paid social as a continuous iteration process. We track performance metrics, run A/B/n tests, and use advanced bidding algorithms to optimize in real time — systematically shifting budget toward the highest-return campaigns.
03Optimization and Scaling
We run paid social as a continuous iteration process. We track performance metrics, run A/B/n tests, and use advanced bidding algorithms to optimize in real time — systematically shifting budget toward the highest-return campaigns.
- 04
Reporting and ROI Analysis
You get regular weekly operational summaries and monthly business reviews with full ROI analysis. Around the clock, you have direct access to a live analytics dashboard that informs every next step and growth decision.
04Reporting and ROI Analysis
You get regular weekly operational summaries and monthly business reviews with full ROI analysis. Around the clock, you have direct access to a live analytics dashboard that informs every next step and growth decision.
„Zest Creations wants to get the results that are right for us instead of applying a one-size-fits-all solution."
See what more you can get from Meta Ads.
Free audit + a 30-day action plan.
What you get from working with us
- Strategy and media plan for the first 90 days.
- CAPI setup with data match quality >8/10 for checkout and purchase.
- 20+ new creative assets and formats produced monthly.
- Dedicated landing pages (strategy-dependent).
- Weekly reporting and a live, in-house analytics dashboard.
- Full 24/7 ownership of your account, Pixel, and creative.
Advanced video creative analytics
Loyalz is our in-house product that pulls far more insight out of Meta Ads than the native Ads Manager shows you. We work at the level of individual creative — tagging, aggregating, and comparing.
- Per-creative tags (theme, format, hook, actor) — analyze aggregated data along any dimension
- GA4 data connected and shown per creative — alongside Meta Ads data
- Filter your creative library by status: winners, iterate, losers
- CRM integration — attribution to leads and deals (especially valuable in B2B)
Real results from Meta Ads campaigns
How we cut wasted ad spend and nearly doubled ROAS
How a niche e-commerce brand beat seasonality and nearly doubled ROAS
How we cut the cost of a B2B lead on LinkedIn by more than half
Frequently Asked Questions
How does Meta Ads differ from Google Ads?+
Google Ads reaches people the moment they're actively searching for a solution. Meta Ads builds demand — it shows your offer to people who aren't searching yet but match your buyer profile. The best results come from combining both: Meta sparks curiosity, Google closes the people who then search for your brand. We treat them as one engine.
What ad budget do I need to get started?+
For local businesses, effective campaigns start at $500-1,000 per month. For online stores and B2B, we recommend a minimum of $1,500 per month — the threshold at which the system gathers enough orders to stabilize costs.
How fast will I see results?+
Technical setup and the first videos take 7-10 days. Initial results appear as soon as campaigns launch. Full optimization for your target audience typically takes 2-4 weeks.
Do I need professional photos and video to get started?+
No. Natural, less polished footage often performs best. Our team will help you build effective ads using what you already have, or commission a fresh batch of video content.
Do I need CAPI if I already have the Pixel?+
Yes. Ad blockers and mobile OS restrictions cause standard tracking to lose up to 30% of data. Sending data directly from the server via Conversions API restores full order visibility and sharply improves algorithm learning on iOS.
How do we bill for the partnership?+
We work on a fixed monthly retainer, scaled to the number of product lines and setup complexity. For larger budgets, we use a blended model — retainer plus a small percentage of spend — with no hidden media commissions.
Will the ad account be mine?+
Yes, 100%. The ad account, GA4 data, and every video asset we produce are your sole property. We work within your partner access, and everything stays with you when the partnership ends.
Other services in Performance Media
Google Ads
Google Ads agency work across Search, Shopping, and YouTube — built for your bottom line. We use API integration for data analysis and advanced automation.
Microsoft Ads
Microsoft Ads agency and Bing Ads agency work reaching specific companies and decision-makers through search, shopping, and AI-powered placements. The ideal channel for international markets and B2B marketing.
ChatGPT Ads
Advertising in ChatGPT that reaches the buyer the instant they describe their problem to the assistant and look for a solution — a moment of high purchase intent. We target by the conversation and wire in measurement, so you can see what actually delivers.
Let's talk growth
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