ChatGPT ads that land at the moment of decision
Your buyer describes their situation to an assistant and gets an answer they trust. Your ad sits directly beneath it. We run these campaigns from launch through to reporting that shows what actually delivers.
- Free quote in 48h
- No long-term contracts
- A dedicated team
Advertising where the buyer describes the problem
Search matches a query. Social matches a profile. Here you reach someone who has just spelled out their situation in their own words: what they have, what is missing, what they can spend and what they already ruled out. The ad appears as a labelled card below the assistant's answer, read by someone who has already decided the problem needs solving and is working out what to solve it with. We handle the account, the measurement and the creative, and we look at what happens after the click, because the landing page has to answer the same question the buyer asked the assistant.
Four situations where this channel makes sense
Four situations that show when this channel is worth testing.
Buyers compare you with competitors away from your site
“X or Y” comparisons happen inside assistant conversations. The shortlist forms from the offers present there.
Your product needs explaining before it sells
The more a buyer has to understand, the longer they talk and the more context they give. Your ad has something to match against.
You pay for search clicks that bounce
Broad queries bring expensive, accidental traffic. Here you learn which situations your category actually appears in, and cut the rest.
Your measurement stops at the last click
Decisions made after an assistant conversation often return through branded search or direct traffic. Count that effect and you see what the channel delivers.
What managing eight-figure performance budgets taught us
These are lessons from classic performance media that carry straight over to this channel, because the auction and the measurement work the same way. The lessons come from other channels; we bring the same discipline to ChatGPT campaigns.
Your margin sets the bid
Before any number goes in, we work out what a click can cost and still pay back.
A described situation beats a keyword list
Targeting reads intent. Phrases pasted from a search account match words, while a described situation matches people.
Creative has to show you understand the situation
A hundred characters are enough for a buyer to recognise their own problem. Save the company story for the landing page.
Measurement decides month one
Pixel and conversions API go in before launch, so the first month already produces data for decisions.
We read results week by week
Daily budget behaves as a weekly average and purchase decisions land slowly. Daily bid changes distort the read.
The landing page is part of the ad
The buyer arrives from a conversation in which they described their own situation, and looks for an answer to it on the page.
What companies run ChatGPT campaigns for
Narzędzia i formaty dobieramy pod cel i kampanię.
Buyers at the moment of comparison
We reach buyers as they line products up and ask the assistant about the differences. The ad enters the conversation before the choice is made.
- Presence in “X or Y” questions across your category
- Creative that shows the difference that tips the decision
- Optimised for the purchase
The measurement every decision rests on
Before the first ad runs, we wire up measurement so every unit of budget is accountable, from the events in your funnel to the effect after the click.
Two measurement paths, counted once
We deploy both the pixel and the conversions API, and deduplicate browser and server events so each one counts once.
We count what counts as a sale for you
Form, signup, purchase or call: events matched to your funnel.
The effect you only see later
Attribution windows set deliberately, plus the people who searched your brand or came direct after seeing the ad. That is when the full effect of the channel shows.
You see what actually delivers
We pull results and findings into a form we base budget decisions on. If you already run server-side GTM, this channel plugs into what you have.
Formats and billing models we build campaigns from
One placement, several ways to buy and bill it. We pick the format and billing model to match the campaign's goal: traffic, presence in conversations, or measured conversions.
Ad card
The core format
Title, description and image below the assistant's answer, labelled as an ad.
- Best for
- Every campaign starts here.
Product feed ads
Creative from your catalogue
Ads generated automatically from your product catalogue.
- Best for
- Stores with a wide range.
Cost per click
You pay for visits
You pay for visits to your site, with the bid ceiling set on your side.
- Best for
- Goal: traffic and sales at a calculated bid.
Cost per impression
You pay for presence
You pay to be shown when the goal is presence in conversations about your category.
- Best for
- Goal: presence and awareness.
Conversion-optimised delivery
The system aims at outcomes
The system serves where it expects conversions while you still pay per click.
- Best for
- When conversion measurement is in place.
Bulk campaign import
Structure in one load
Large accounts load the whole structure from one file.
- Best for
- Complex accounts and wide catalogues.
Four stages to launch
We start by checking whether the channel pays for you and give you a straight answer. Then account and measurement, campaign build, and a read in weeks. We base decisions on a calculated bid and conversion data.
- 01
Qualification
Whether your category surfaces in assistant conversations, whether ad policy allows your sector, and what a click can cost at your margin. You get the result of that calculation before the first unit of budget is spent.
01Qualification
Whether your category surfaces in assistant conversations, whether ad policy allows your sector, and what a click can cost at your margin. You get the result of that calculation before the first unit of budget is spent.
- 02
Account and measurement
We walk you through opening the account: you create it, attach your billing details and card, and add us as a user. Then we deploy the pixel and conversions API and set up events. Access, data and budget stay on your side.
02Account and measurement
We walk you through opening the account: you create it, attach your billing details and card, and add us as a user. Then we deploy the pixel and conversions API and set up events. Access, data and budget stay on your side.
- 03
Structure and creative
Groups built around the stage the buyer is at, several variants of conversation descriptions and creative, and landing pages checked against what buyers actually arrive asking.
03Structure and creative
Groups built around the stage the buyer is at, several variants of conversation descriptions and creative, and landing pages checked against what buyers actually arrive asking.
- 04
Read and scale
We learn which conversations your category lives in and move budget there. The findings feed your other channels.
04Read and scale
We learn which conversations your category lives in and move budget there. The findings feed your other channels.
„Their team is flexible, accessible, and friendly."
See whether advertising in ChatGPT fits your business.
A free quote and a launch plan for your campaign.
What you get from working with us
- A straight answer on whether this channel pays at your margin.
- A configured ad account in your company's name, with billing and budget on your side.
- Pixel and conversions API deployed, with event delivery verified.
- Campaign structure built around the buyer's stage.
- Several variants of conversation descriptions and creative, tested in parallel.
- Landing page recommendations.
- Results with the measured effect, branded search after seeing the ad included.
- A wrap-up with concrete decisions for the next period.
Frequently Asked Questions
Can my company advertise in ChatGPT?+
Yes, provided your sector fits OpenAI's ad policy.
What does a campaign cost?+
Your margin sets the bid. We calculate the maximum click cost at which the campaign pays, and build the budget from there.
Do ads influence what ChatGPT says?+
Ads run on systems separate from the model, and the assistant's answers stay outside advertisers' reach. The card is labelled as sponsored.
How is this different from Google Ads?+
Search captures a formulated query. This captures the moment someone describes a situation and asks for a recommendation. Most companies run both.
How quickly will I see results?+
Ads start serving within days. A meaningful read takes about a month, because decisions after an assistant conversation land more slowly than after a search click.
Can I exclude existing customers?+
Campaigns targeting the European Economic Area run without custom audiences, so exclusion lists are unavailable there. We plan budget around this limitation.
Which sectors does the policy exclude?+
OpenAI's policy excludes gambling, alcohol, tobacco, politics, legal services, and job and housing listings, among others. Financial and health services are closed in Europe. We check this in the first conversation.
Other services in Performance Media
Google Ads
Google Ads agency work across Search, Shopping, and YouTube, built for your bottom line. We use API integrations for data analysis and automation.
Meta Ads
Facebook Ads management (Meta Ads) for Facebook and Instagram that consistently delivers customers and orders. We protect your data from ad blockers and keep feeding the algorithm fresh, attention-grabbing video.
Microsoft Ads
Our Microsoft Ads and Bing Ads agency work reaches specific companies and decision-makers through search, shopping, and AI placements. A strong fit for international markets and B2B marketing.
SEO & GEO
SEO agency services that build visibility where customers search for solutions: in Google Search and in AI assistants. We work to make your brand the first answer to user questions.
Articles: SEO and AI search
- AI hallucinations: causes and safeguards
- Duplicate content and AI citations: what Google patents say
- How Much Does SEO Cost: Pricing Guide and Red Flags to Watch For
- ChatGPT Ads: how the channel works and how to run a first test worth learning from
- GEO: Will Your Brand Disappear From Results If You Don't Optimize for AI?
See what advertising in ChatGPT can do for you
We check channel fit and calculate the click price at which it pays.
Start your ChatGPT Ads campaign