ChatGPT ads that land at the moment of decision
Your buyer describes their situation to an assistant and gets an answer they trust. Your ad sits directly beneath it. We run these campaigns from launch through to reporting that shows what actually delivers.
- Free quote in 48h
- No long-term contracts
- A dedicated team
Advertising where the buyer describes the problem
Search matches a query. Social matches a profile. Here you reach someone who has just spelled out their situation in their own words: what they have, what is missing, what they can spend and what they already ruled out. The ad appears as a labelled card below the assistant's answer, read by someone who has already decided the problem needs solving and is working out what to solve it with. We handle the account, the measurement and the creative, and we look at what happens after the click, because the landing page has to answer the same question the buyer asked the assistant.
Four situations where this channel makes sense
This channel is not for everyone. Four situations that show when it is worth testing.
Buyers compare you somewhere you cannot see
“X or Y” comparisons happen inside assistant conversations. If your offer is absent, the choice gets made without you.
Your product needs explaining before it sells
The more a buyer has to understand, the longer they talk and the more context they give. Your ad has something to match against.
You pay for search clicks that bounce
Broad queries bring expensive, accidental traffic. Here you learn which situations your category actually appears in, and cut the rest.
Your measurement stops at the last click
Decisions made after an assistant conversation often return through branded search or direct traffic. Without counting that, the channel looks weaker than it performs.
What managing eight-figure performance budgets taught us
These are lessons from classic performance media that carry straight over to this channel — the auction and the measurement work the same way. They are not results from ChatGPT campaigns; they are the discipline we bring to one.
Margin sets the bid, not the platform's suggestion
Before any number goes in, we work out what a click can cost and still pay back.
A keyword list is the wrong instinct here
Targeting reads intent and situation. Pasting phrases from a search account matches words instead of people.
Creative has to show you understand the situation
A hundred characters will not explain your company. They are enough for a buyer to recognise their own problem.
Without measurement, month one is wasted
Pixel and conversions API go in before launch. A campaign without events produces an invoice, not data.
Read results in weeks, not days
Daily budget behaves as a weekly average and purchase decisions land slowly. Daily bid changes distort the read.
The landing page is part of the ad
The buyer arrives from a conversation in which they described their own situation. The page should answer that, not the campaign headline.
What companies run ChatGPT campaigns for
Niezależnie od celu — dobieramy narzędzia i formaty pod konkretną kampanię.
Buyers at the moment of comparison
We reach buyers as they line products up and ask the assistant about the differences. The ad enters the conversation before the choice is made.
- Presence in “X or Y” questions across your category
- Creative that shows the difference that tips the decision
- Optimised for the purchase, not just the click
The measurement every decision rests on
Before the first ad runs, we wire up measurement so every unit of budget is accountable — from the events in your funnel to the real effect after the click.
Two measurement paths, counted once
We deploy both the pixel and the conversions API, and keep the same browser and server events from counting twice.
We count what counts as a sale for you
Form, signup, purchase or call — events matched to your funnel, not the platform's default clicks.
The effect you only see later
Attribution windows set deliberately, plus the people who searched your brand or came direct after seeing the ad. Without that, the channel looks weaker than it performs.
You see what actually delivers
We pull results and findings into a form we base budget decisions on. If you already run server-side GTM, this channel plugs into what you have.
Formats and billing models we build campaigns from
One placement, several ways to buy and bill it. We pick the format and billing model to match the campaign's goal — traffic, presence in conversations, or measured conversions.
Ad card
The core format
Title, description and image below the assistant's answer, labelled as an ad.
- Best for
- Every campaign starts here.
Product feed ads
Creative from your catalogue
Ads generated from your product catalogue instead of building each one by hand.
- Best for
- Stores with a wide range.
Cost per click
You pay for visits
You pay for visits to your site, with the bid ceiling set on your side.
- Best for
- Goal: traffic and sales at a calculated bid.
Cost per impression
You pay for presence
You pay to be shown when the goal is presence in conversations about your category.
- Best for
- Goal: presence and awareness.
Conversion-optimised delivery
The system aims at outcomes
The system serves where it expects conversions while you still pay per click.
- Best for
- When conversion measurement is in place.
Bulk campaign import
Structure in one load
Large accounts load structure from a file instead of building group by group.
- Best for
- Complex accounts and wide catalogues.
Four stages to launch
We start by checking whether the channel pays for you, and say so plainly if it does not. Then account and measurement, campaign build, and a read in weeks — decisions grounded in a calculated bid and conversion data, not a hunch.
- 01
Qualification
Whether your category surfaces in assistant conversations, whether ad policy allows your sector, and what a click can cost at your margin. If the channel will not pay, you hear it before the first unit of budget.
01Qualification
Whether your category surfaces in assistant conversations, whether ad policy allows your sector, and what a click can cost at your margin. If the channel will not pay, you hear it before the first unit of budget.
- 02
Account and measurement
We walk you through opening the account: you create it, attach your billing details and card, and add us as a user. Then we deploy the pixel and conversions API and set up events. Access, data and budget stay on your side.
02Account and measurement
We walk you through opening the account: you create it, attach your billing details and card, and add us as a user. Then we deploy the pixel and conversions API and set up events. Access, data and budget stay on your side.
- 03
Structure and creative
Groups built around the stage the buyer is at, several variants of conversation descriptions and creative, and landing pages checked against what buyers actually arrive asking.
03Structure and creative
Groups built around the stage the buyer is at, several variants of conversation descriptions and creative, and landing pages checked against what buyers actually arrive asking.
- 04
Read and scale
We learn which conversations your category lives in and move budget there. The findings feed your other channels.
04Read and scale
We learn which conversations your category lives in and move budget there. The findings feed your other channels.
„Their team is flexible, accessible, and friendly."
See whether advertising in ChatGPT fits your business.
A free quote and a launch plan for your campaign.
What you get from working with us
- A straight answer on whether this channel pays at your margin.
- An ad account created in your name, with billing and budget on your side.
- Pixel and conversions API deployed, with event delivery verified.
- Campaign structure built around the buyer's stage.
- Several variants of conversation descriptions and creative, tested in parallel.
- Landing page recommendations.
- Results with the measured effect, branded search after seeing the ad included.
- A wrap-up with concrete decisions for the next period.
Frequently Asked Questions
Can my company advertise in ChatGPT?+
Yes, provided your sector fits OpenAI's ad policy.
What does a campaign cost?+
Your margin sets the bid, not the platform's rate card. We calculate the maximum click cost at which the campaign pays, and build the budget from there.
Do ads influence what ChatGPT says?+
No. Ads run on systems separate from the model and advertisers cannot shape or reorder answers. The card is labelled as sponsored.
How is this different from Google Ads?+
Search captures a formulated query. This captures the moment someone describes a situation and asks for a recommendation. Most companies run both.
How quickly will I see results?+
Ads start serving within days. A meaningful read takes about a month, because decisions after an assistant conversation land more slowly than after a search click.
Can I exclude existing customers?+
Not in campaigns targeting the European Economic Area, where custom audiences are unsupported. We plan budget around that instead of promising a saving the platform will not deliver.
Which sectors can you not take?+
OpenAI's policy excludes gambling, alcohol, tobacco, politics, legal services, and job and housing listings, among others. Financial and health services are closed in Europe. We check this in the first conversation.
Other services in Performance Media
Google Ads
Google Ads agency work across Search, Shopping, and YouTube — built for your bottom line. We use API integration for data analysis and advanced automation.
Meta Ads
Facebook Ads management (Meta Ads) for Facebook and Instagram that consistently delivers customers and orders. We protect your data from ad blockers and keep feeding the algorithm fresh, attention-grabbing video.
Microsoft Ads
Microsoft Ads agency and Bing Ads agency work reaching specific companies and decision-makers through search, shopping, and AI-powered placements. The ideal channel for international markets and B2B marketing.
SEO & GEO
SEO agency services that build visibility where customers search for solutions — from classic Google Search to modern AI systems and assistants. We make your brand the first answer to user questions.
See what advertising in ChatGPT can do for you
We check channel fit and calculate the click price at which it pays.
Start your ChatGPT Ads campaign